Brand Valuation > Financial > Intellectual Property
IP Portfolio Management
Intellectual Property (IP) can be critical to an organization’s success and it should be managed as a portfolio through brand strategy. The starting point is identifying all the organization’s IP, the corresponding legal rights and then valuing not only the IP, but the brand surrounding the IP. Once there is a clear understanding of what is owned and where the value lies, a determination can be made as to which brands may be underutilized and where value can be maximized whether through investing in the brand, licensing, selling or using it as collateral for financing. AbsoluteBrand has experience with evaluating IP portfolios, valuing brands and creating strategy for IP portfolio management.